Ohio company beefs up brand with nostalgic barn mural

Returning to the “Mail Pouch playbook," Ohio barn is the last of 40 barns painted across the U.S.

Ohio company beefs up brand with nostalgic barn mural
The 40th anniversary of the Certified Angus Beef brand was commemorated with the painting of 40 barns across the United States. The final barn painted was an Ohio barn at the Atterholt Farm near Ashland. (Michael Dakota)

LOUDONVILLE, OH (WOIO) - When muralist Troy Freeman painted “Barn #40” he completed a 10-month journey to commemorate the 40th anniversary of the Certified Angus Beef brand.

Ohio barn one of forty painted to celebrate Certified Angus Beef brand

The brand Certified Angus Beef was created 40 years ago to ensure area grocery stores and restaurants were selling top quality steaks and beef. The non-profit brand was created in Salem and eventually moved to Wooster.

To be labeled “Certified Angus Beef” harvested meat has to meet 10 quality standards, only three in 10 Angus cattle meet the brand’s standard.

As the anniversary approached the brand decided to return to their roots and abandon modern advertising for “a page out of the old Mail Pouch playbook.”

An artist was hired and painted barns went up in 40 selected communities around the country.

“It’s been pretty amazing, we’ve traveled all over the states doing this,” Freeman said, “all the corners of the United States.”

On Oct. 18, which is the 40th anniversary of the sale of the first Angus steak labeled “certified” artist Troy Freeman put the finishing touches on a barn at the Atterholt Family farm in Loudonville, Ohio.

“It looks great,” Aaron Atterfelt said while holding his daughters at the base of the barn.

“We take great pride in the fact that who we are today is a reflection of who we’ve been over the last 40-years,” Certified Angud Beef representative Bryan Schaaf said during a celebration at the farm.

The 40th anniversary of the Certified Angus Beef brand was commemorated with the painting of 40 barns across the United States. The final barn painted was an Ohio barn at the Atterholt Farm near Ashland.
The 40th anniversary of the Certified Angus Beef brand was commemorated with the painting of 40 barns across the United States. The final barn painted was an Ohio barn at the Atterholt Farm near Ashland. (Michael K. Dakota)

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