CLEVELAND, OH (WOIO) - A mother who almost lost her son to a dangerous internet stunt feels someone listened to her cry for help.
YouTube announced it’s banning videos that encourage risky activities that could result in physical harm.
“I was like, ‘Oh my god,’ Martez’s message must have gotten through to somebody,” said Marsadeise Nolan.
Her son mimicked a video on the internet that left him with rope burns around his neck, and busted blood vessels in his eyes.
“I saw other people my age doing it too,” said 10-year-old Martez.
He was found unresponsive, hanging from a pipe with a shoelace in a basement.
“My fingers slipped, and I almost died,” said Martez.
Fortunately, his cousin saved him by cutting the string. YouTube’s new guidelines “prohibit challenges presenting a risk of serious danger or death.”
This follows the popularity of the “Bird Box” challenge, a stunt inspired by the Netflix film.
A teenager in Utah crashed her car while blindfolded. The Tide pod challenge is another popular one.
“This is a big step in the right direction, and whoever you are, I appreciate you for doing that,” said Nolan.
According to YouTube’s guidelines, a violation will result in a strike. If you get three strikes in 90 days, your account will be terminated. You’re able to appeal.
YouTube said it needed to make sure what’s funny doesn’t cross the line. Experts say it may be difficult to determine exactly where that line is.