Avenger$: How much movie money is being pumped into Cleveland?


We rolled out the red carpet for the cast and crew of "The Avengers" to film right here in Cleveland but just how much money is the city getting and where is it going?

We knew this extended filming schedule would have a positive impact on the city, but just how much will pleasantly surprise you. $90 million is being pumped into the local economy, and they're not done spending yet.

Clevelanders and Cleveland companies are cashing in on The Avengers, even before the Marvel Comics film makes a dime at the box office.

"One of the pizza restaurants said they sold 90 pizzas in one day to supply the set," said Councilman Mike Polensek. "It's a significant boom for the entire city."

600 people are employed on the set, including a hundred locals. 

$90 million spent since the first of the year on things like parking and storage space, equipment and vehicle rentals, 12 hour shifts for a local private security company and hundreds of people spending weeks in hotel rooms.

"It's been tremendous. We've been sold out so many evenings and we attribute it to the filming of The Avengers and every other movie," said Mary Kennard, Marriott Key Center.

And Councilman Mike Polensek says the city itself is also making bank on the blockbuster.

"Permits, anyone working here they have to pay income tax, so cha-ching," said Councilman Mike Polensek.

Now, he says the trick is to take advantage of the great impression we're making as backdrop.

"We just got to nurture it and figure out how do we get the set design here, how do we get all the infrastructure to get that set up in the city of Cleveland or in the adjacent areas," said Councilman Mike Polensek.

The filming of "I, Alex Cross" and "Fun Size" is also contributing to that $90 million figure and there's still about another week of filming left, which means more time to spend money in town. 


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