According to Forbes Magazine, the Big Ten is the most valuable conference in the NCAA.
The magazine reports the revenue the Big Ten takes in is $310 million, with $250 million of that coming from television deals, is the most of any conference.
The PAC-12 ($303 million) is second followed by the ACC ($293 million).
The SEC is fourth at $270, but that is expected to rise next year because television contracts will be re-done because of expansion.
The figures Forbes used were from the NCAA, BCS, the conferences and estimates from news reports.