Beautification project for Prospect Avenue - Cleveland 19 News Cleveland, OH

Beautification project for Prospect Avenue

Streetscaping Cleveland is a part of the Curb Appeal project. (Source: Positively Cleveland) Streetscaping Cleveland is a part of the Curb Appeal project. (Source: Positively Cleveland)
Sherwin Williams 70' mural. (Source: Sherwin Williams) Sherwin Williams 70' mural. (Source: Sherwin Williams)

Positively Cleveland, the convention and visitors bureau forGreater Cleveland, LAND Studio and several community partners unveiled thebeginning of a beautification project on Prospect Avenue near East 4thStreet.

The plan, "Curb Appeal," is aimed to prove that attractionsare close and easily accessible by foot.

Curb Appeal integrated the work of local designers andfabricators.

The enhancements will visually connect the area between theHorseshoe Casino Cleveland, 5th Street Arcades and attractions nearby.

Some of the improvements include brightening thestreetscape, a 70-foot mural, the addition of two custom-fabricated parkmobilesand more artwork.

"Our research tells us that thevisitor experience traveling between our attractions is just as important aswhat happens inside the four walls of the attraction," said David Gilbert,President and CEO of Positively Cleveland. "We know Cleveland has world-classassets that provide a great experience for our visitors; we now need to makesure that the spaces between them provide a welcoming experience, too."

Curb Appeal was supported by$100,000 of contributions from the following:

Downtown Cleveland Alliance

Historic Gateway Neighborhood Corporation

American Greetings

Medical Mutual

Huntington Bank

The Lucile and Robert H. GriesCharitable Fund

The Adcom Group

The Sherwin-Williams Company

The Residence Inn Downtown

Plans for additional enhancements will beannounced in the future.  

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