(WOIO) - Urban Outfitters is not pleasing very many shoppers.
The clothing company is on the receiving end of negative backlash after it released a faux-vintage Kent State sweatshirt splattered in blood.
Many believe the shirt is in reference to the May 4, 1970 shootings where four unarmed students protesting the Vietnam War were killed by the Ohio National Guard.
Buzzfeed posted the shirt before it sold out.
The item no longer appears on the company's website but it is selling on ebay with prices starting at $550.
Monday Kent State released a statement regarding sweatshirt:
May 4, 1970, was a watershed moment for the country and especially the Kent State family. We lost four students that day while nine others were wounded and countless others were changed forever.
We take great offense to a company using our pain for their publicity and profit. This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.
We invite the leaders of this company as well as anyone who invested in this item to tour our May 4 Visitors Center, which opened two years ago, to gain perspective on what happened 44 years ago and apply its meaning to the future.
A few hours later, Urban Outfitters issued an apology via twitter:
Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset.