(WOIO) - We could probably spend hours thinking of a witty title for an article like this.
Vogue Magazine featured a story about bigger backsides, calling it the 'Era of the Big Booty."
"It's so in your face now because of videos," said Reggie Hamilton, who we found working out at a local gym.
Just about every top music video shows it, and the lyrics glorify it.
Make no butts about it, (no pun intended), a fuller backside is now the 'in' look, with many celebrities, musicians, and even athletes boasting one.
Elayna Boukis is a trainer at the Fitworks in Rocky River. She told us during her 20 years in the business she's seen more women working out to get a bigger butt.
"The gluteus are definitely the number one thing that they ask for," she said. "I have clients come to me and ask me how do I work on that and how do I sculpt it. I give them exercises that they can do."
According to a report issued by the American Society of Plastic Surgeons, in 2013 alone, there were 10,000 buttock augmentation surgeries in the US. It's up 16 percent from 2012.
"I think it puts too much pressure on young women. You should be teaching and encouraging them to be healthy and to love their bodies and what makes them well," Michelle Lasky told us as she was working out.
Vogue did receive some backlash for the article.
"It's new as far as other nationalities, but as far as African American and Hispanic, nothing new, nothing new. It just seems like this is the thing now," said Hamilton.