There is a new "King" at the top of Forbes' list of most valuable athlete brands. To know surprise it's LeBron James.
Cleveland Cavaliers forward, LeBron James surpassed Tiger Woods on the Forbes most valuable athlete brand. LeBron James brand is valued at $37 million, Tiger Woods brand is valued at $36 million. It's the first time since 2007 that another athletes brand other than Tiger Woods is at the top of the list.
The value of an athletes brand is in terms of endorsement deals and non-basketball earnings. James earned $53 million off the court in the past year.
Rounding out the top 5 is Roger Federor ($32 million), Phil Mickelson($29 million), Mahendra Singh Dhoni ($20 million).