As the push to get healthy gets stronger, consumers are ditching artificial sweeteners and sugary soft drinks.
Beverage companies are struggling with soda sales that have been on a steady decline over the past ten years.
So the industry is responding with some new products, saying choices, personalization and customization are the keys for beverages in the next 25 years.
Pepsi is already thinking about it as the company prepares to roll out Drinkfinity pods.
"Consumers are going to look for much more exciting propositions. It used to be a long time ago you only had two colas. Now they have this vast amount of choice available to them," says Brad Jakeman of Pepsico Global Beverages Group.
That's what alcoholic beverage drinkers want as well.
"I think over the next five to 20 years you're going to see the consumer have a clear role in playing on what that ultimate beer experience tastes like," says David Kroll, VP of Innovation & Insights at MillerCoors.
At MillerCoors' test lab in Chicago, they're already experimenting with unique flavor profiles.
Consumers are also demanding natural and healthier choices.
"I think flavor companies are going to get more and more complex with their flavors and more and more natural," says Dr. David Ryder, VP of Brewing, Research, and Innovation and Quality at MillerCoors.
Consumers also want to make it themselves. For instance, the popularity of home brewing equipment kits is growing rapidly.
According to the American Homebrewers Association, that popularity is expected to continue growing.
Experts say that personalization, DIY, and natural, healthy choices are trends they expect to continue to grow.