Cleveland Browns begin new era with logo reveal - Cleveland 19 News Cleveland, OH

Cleveland Browns begin new era with logo reveal

The new look was unveiled on Tuesday. (Source: Cleveland Browns) The new look was unveiled on Tuesday. (Source: Cleveland Browns)
The helmets now feature a vibrant orange tint and brown facemasks. (Source: Cleveland Browns) The helmets now feature a vibrant orange tint and brown facemasks. (Source: Cleveland Browns)
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    In February of 1997, the Denver Broncos dramatically changed their logo and uniforms, replacing the "D" on their helmet with a sleek, modern horse head, and their orange home jerseys with navy blue. The team won its first Super Bowl (the first of two straight) the following season.In 1997, The Tampa Bay Bucs dramatically changed their logo and uniforms, replacing the "Buccaneer Bruce" pirate on their white helmet with a sleek, menacing red pirate flag on a pewter helmet, and their orange and ...More >>
    In February of 1997, the Denver Broncos dramatically changed their logo and uniforms, replacing the "D" on their helmet with a sleek, modern horse head, and their orange home jerseys with navy blue. The team won its first Super Bowl (the first of two straight) the following season.In 1997, The Tampa Bay Bucs dramatically changed their logo and uniforms, replacing the "Buccaneer Bruce" pirate on their white helmet with a sleek, menacing red pirate flag on a pewter helmet, and their orange and ...More >>
After a thorough two-year evaluation process, the Cleveland Browns on Tuesday revealed two evolved logos – an updated Browns helmet mark and a refreshed Dawg Pound image – that pay the deserved respect to the team's long-standing tradition and loyal fans, while providing a modern edge that matches the city of Cleveland's revitalization in recent years. 

Keeping true to Cleveland's treasured history, the Browns will remain the NFL's only team that has its primary mark directly match the players' helmets, which now feature a vibrant orange tint and brown facemasks. The Browns iconic orange helmet, which has served as the team's main logo since 1970, is the first revealed element of the franchise's new uniforms that will be unveiled during an event at the Cleveland Convention Center on April 14.

"In redesigning our uniforms and modernizing our logos, our primary focus was honoring the Browns' cherished history and recognizing the transformation of Cleveland," said Browns president Alec Scheiner. "As always, we spent significant time engaging with our fans during this process and took a very methodical approach the past two years to determine certain core characteristics symbolic of our great city. We are thrilled with how these translate in our logo and uniform and embrace the opportunity to fully share that with our fans in April." 

Paying tribute to Browns fans, whose feedback the team carefully researched and analyzed alongside the NFL during all logo and uniform evaluations, the traditional non-decaled helmet now presents a stronger, more energetic orange and a brown facemask that provides a tougher edge, three prime characteristics that depict the team and its fans. It is complemented by a contemporary, powerful wordmark that also incorporates a stronger, bolder font. 

To celebrate the 30th anniversary of the Dawg Pound, the Browns also created an updated image to serve as a unifying symbol for the franchise's passionate fans in northeast Ohio and throughout the world. Similar to the previous edition, the new depiction will continue to serve as an ancillary Browns mark that will be used in various fashions, including in the stadium, at team events and on Browns merchandise.

While the logo change was subtle, the uniform change should be a bigger step. Scheiner calls it progressive.

"I think they got a bit stagnant, so we're looking forward to unveiling that. We worked hard with Nike and the NFL to figure out the proper balance between that and linking to our tradition," he said.

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