After a thorough two-year evaluation process, the
on Tuesday revealed two evolved logos – an updated Browns helmet mark and a refreshed Dawg Pound image – that pay the deserved respect to the team's long-standing tradition and loyal fans, while providing a modern edge that matches the city of Cleveland's revitalization in recent years.
Keeping true to Cleveland's treasured history, the Browns will remain the NFL's only team that has its primary mark directly match the players' helmets, which now feature a vibrant orange tint and brown facemasks. The Browns iconic orange helmet, which has served as the team's main logo since 1970, is the first revealed element of the franchise's new uniforms that will be unveiled during an event at the
on April 14.
"In redesigning our uniforms and modernizing our logos, our primary focus was honoring the Browns' cherished history and recognizing the transformation of Cleveland," said Browns president Alec Scheiner. "As always, we spent significant time engaging with our fans during this process and took a very methodical approach the past two years to determine certain core characteristics symbolic of our great city. We are thrilled with how these translate in our logo and uniform and embrace the opportunity to fully share that with our fans in April."
Paying tribute to Browns fans, whose feedback the team carefully researched and analyzed alongside the NFL during all logo and uniform evaluations, the traditional non-decaled helmet now presents a stronger, more energetic orange and a brown facemask that provides a tougher edge, three prime characteristics that depict the team and its fans. It is complemented by a contemporary, powerful wordmark that also incorporates a stronger, bolder font.
To celebrate the 30
anniversary of the Dawg Pound, the Browns also created an updated image to serve as a unifying symbol for the franchise's passionate fans in northeast Ohio and throughout the world. Similar to the previous edition, the new depiction will continue to serve as an ancillary Browns mark that will be used in various fashions, including in the stadium, at team events and on Browns merchandise.
While the logo change was subtle, the uniform change should be a bigger step. Scheiner calls it progressive.
"I think they got a bit stagnant, so we're looking forward to unveiling that. We worked hard with Nike and the NFL to figure out the proper balance between that and linking to our tradition," he said.
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