In February of 1997, the Denver Broncos dramatically changed their logo and uniforms, replacing the "D" on their helmet with a sleek, modern horse head, and their orange home jerseys with navy blue. The team won its first Super Bowl (the first of two straight) the following season.
In 1997, The Tampa Bay Bucs dramatically changed their logo and uniforms, replacing the "Buccaneer Bruce" pirate on their white helmet with a sleek, menacing red pirate flag on a pewter helmet, and their orange and white "Creamsicle" jerseys with a much more intimidating red and black. The Buccaneers, long an NFL doormat, won their first Super Bowl six years later.
In 1993, the New England Patriots dramatically changed their logo and uniforms, replacing the "Pat Patriot" emblem on their white helmet with a sleek, modern Minuteman on a silver helmet, and their red home jerseys with a stronger, royal blue. Four years later, they were in the Super Bowl, and five years after that, their dynasty kicked off.
Sometimes, change is good, even dramatic change, especially when you've been kicked around by the same opponents for a decade or two. Of course, the New Orleans Saints were so bad for so long, their fans actually created the "bag over the head" look, but the Saints stayed the cosmetic course, and after 33 years of suffering, eventually won their first Super Bowl in 2009.
And as any Browns fan will tell you, there's much to be said for tradition. The Green Bay Packers hit hard times in the '70's and 80's, and didn't dare waver on their look, eventually re-discovering their dominance (thanks to discovering Brett Favre and Aaron Rodgers) and adding to their Super Bowl mantle.
The problem is, you can argue tradition left
town two decades ago, when Art Modell packed up for Baltimore. The current franchise may be called the Browns, but let's face it, it has little in common with the great Browns teams of the past. Except, of course, for the helmet.
Unless Jim Brown plans on putting it on again, that's not enough.
The Browns should have made a dramatic change. No logo. Just a much darker, sleek, modern look. Move forward. Into the future. At the very least, it's a lot less painful than looking back.