Fans react to new Browns logo - Cleveland 19 News Cleveland, OH

Fans react to new Browns logo

A side-by-side comparison of the logos. (Source: Cleveland Browns) A side-by-side comparison of the logos. (Source: Cleveland Browns)
The new logo features a richer orange. The brown is unchanged. (Source: Cleveland Browns) The new logo features a richer orange. The brown is unchanged. (Source: Cleveland Browns)
A tougher dog symbolizes the Dawg Pound. (Source: Cleveland Browns) A tougher dog symbolizes the Dawg Pound. (Source: Cleveland Browns)
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    Cleveland Browns begin new era with logo reveal

    Monday, February 23 2015 5:15 PM EST2015-02-23 22:15:41 GMT
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    Source: Cleveland BrownsSource: Cleveland Browns
    The Cleveland Browns unveiled their new logos and uniforms for the 2015 season. The primary logo has been a version of the Browns helmet since 1970, when the team switched from the elf. Since 2003, the alternate logo has been a football with the "B" inside.More >>
    The Cleveland Browns unveiled their new logos and uniforms for the 2015 season. The primary logo has been a version of the Browns helmet since 1970, when the team switched from the elf. Since 2003, the alternate logo has been a football with the "B" inside.More >>
  • Browns miss opportunity for change

    Browns miss opportunity for change

    Tuesday, February 24 2015 4:56 PM EST2015-02-24 21:56:58 GMT
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    In February of 1997, the Denver Broncos dramatically changed their logo and uniforms, replacing the "D" on their helmet with a sleek, modern horse head, and their orange home jerseys with navy blue. The team won its first Super Bowl (the first of two straight) the following season.In 1997, The Tampa Bay Bucs dramatically changed their logo and uniforms, replacing the "Buccaneer Bruce" pirate on their white helmet with a sleek, menacing red pirate flag on a pewter helmet, and their orange and ...More >>
    In February of 1997, the Denver Broncos dramatically changed their logo and uniforms, replacing the "D" on their helmet with a sleek, modern horse head, and their orange home jerseys with navy blue. The team won its first Super Bowl (the first of two straight) the following season.In 1997, The Tampa Bay Bucs dramatically changed their logo and uniforms, replacing the "Buccaneer Bruce" pirate on their white helmet with a sleek, menacing red pirate flag on a pewter helmet, and their orange and ...More >>
It took the Cleveland Browns front office two long years to unveil an old logo that would now transform into the much anticipated new 2015 look. It's a tweaked version of what they had. Fans are shocked at the similarity.

"What is the point? There's not really a difference. The Browns. What can you say? The Browns," said Matt Sansavera, of North Royalton.

"It looks almost exactly the same," said Todd Dillon, of Lakewood.

The orange the Browns are using is much brighter. The new Dawg Pound logo is more fierce -- just how the coach expects them to play.

"That's good. I do like that. That looks pretty cool," added another longtime fan.

Marketing expert Craig Israel believes they chose something that was safe for good reason.

"It's no surprise that the Browns get a lot of criticism, and what they've unveiled today, I think is a very safe direction for them. Nobody is going to be super passionate about it. Nobody is going to hate it," Israel said.

Israel is the creative director for the Cleveland marketing firm, Thunder Tech. In a quirky coincidence, this company just made a similar logo change. It was using the old Browns' orange and opted for the new Browns' orange, too. 

"It's bringing in a more contemporary color palate to what they have now. I suspect they'll make full use of it, that they will have new jerseys, new T-shirts out there. Hopefully they can sell a little more swag because of this change," explained Israel.

But what exactly is in a color? There are theories that winning teams wear certain colors, like red or a rich navy blue.

"If the Browns were to throw away all their colors, and adopt red jerseys, I'm not sure that would turn around our losing streak," said Israel.

Browns officials say they just wanted to serve their fans, but maybe there's a better way.

"We need different players, and that will make a difference in how we play, realistically!" added Sansavera.

The big reveal for the new uniform design is expected in April. 

View a side-by-side comparison of the changes.
 
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