Justin Parham and several others were forced to find another place to call home after their apartment, along with Steve's Lunch Restaurant
in Cleveland went up in flames Tuesday evening.
"We just moved here so it's definitely really rough. It's pretty scary for sure," explained Parham.
The American Red Cross helps people like Parham not just with food and a place to stay. Now the organization is doing even more locally and nationwide. It's a more intense effort that includes recovery and preparedness, because the growing need is there.
"What's the next step after that night? What do I do next? Who do I call? We could always show up at that fire, that disaster, that flood that tornado and make sure those families were taken care of, but that next step that where do we go from here? How do we make a family whole again," said Cory Paul with the Red Cross.
The Red Cross says that includes making sure those families and the community are better prepared by getting them connected to all the resources and agencies they need to get back on their feet long term.
But it doesn't end there.
"Preparedness. Making sure that your smoke detector is working. The batteries are changed regularly. That family has an escape plan,," said Paul.
The Red Cross says being more efficient is already helping stretch donor dollars for those in need.