Let's Go Shopping!: Retail giants square off for online sales on Prime Day

Let's Go Shopping!: Retail giants square off for online sales on Prime Day

It's Black Friday in July. In honor of its 20th Anniversary, Amazon.com is having a one-day shopping event on July 15. It's called Amazon Prime Day. The deals are expected to be bigger than the deals on Black Friday.

Prime members will shop for exclusive deals. Members will find deals starting at midnight, with new deals continuing throughout the day, as often as every ten minutes.

According to their news release, deals include:

32-inch TV for $75 and 40-inch TV for $115; Fire TV Stick, fastest selling Amazon device of all time, $15 off
Kindle, $30 off
Fire HD 7, $60 off
Fire HD 7 Kids Edition, $60 off
32-inch LED TV, $75
40-inch 1080p LED TV, $115
Brand-name 32-inch Smart HDTV, under $200
50-inch 4K TV bundle, under $1000
Bose headphones at the lowest price ever on Amazon
Chromebook laptop, only $199
Over 50% off two Nikon COOLPIX cameras
Highly rated binoculars, under $120
Two security camera-kits, $279.99
K'NEX 2-in-1 Ferris Wheel Building Set (Amazon Exclusive), $35.99
K'NEX Crossfire Chaos Roller Coaster Building Set (Amazon Exclusive), $23.99
Playskool Heroes Transformers Rescue Bots Optimus Prime Figure (Amazon Exclusive), $9.99
iRobot Roomba Pet Vacuum Cleaning Robot, under $300
Husqvarna mower, under $300
40 lightning deals on DVDs up to 75% off
Up to 50% off any of the Harry Potter books
Save more than 70% on the Divergent Series Complete Box Set of books
Save up to 70% on select kitchen products from top brands like Cuisinart, KitchenAid, Foodsaver and Thermos
Save up to 50% on select tools for the DIY auto enthusiast
Connected Car and Scan Tool products starting at 60% off
Road-trip-ready automotive products starting at 50% off
Save more than 50% on Drinkwell Platinum Pet Fountain
30% off select clothing, shoes, jewelry, watches & more
60% off Amazon Elements Baby Wipes with code ELEMENTS60
Free luxury beauty sample box with $50 purchase of luxury beauty products, with promo code LUXSAMPLES
Buy an Amazon.com Gift Card multipack, get $10 in Amazon.com promotional credit
Get 25% bonus Amazon Coins when you buy 5,000 or 10,000 Amazon Coins
Prime Now will also offer deals in the six cities where the service is offered

You must sign-up to become a prime member. You can sign up for a free 30-day trial. The $99 membership fee kicks in after that. You can cancel at anytime.

Retailers are not letting Amazon have all the fun.

Walmart offers its own online sale to rival Amazon. It's called Shipping Pass. Walmart is slicing its $50 minimum for free shipping to $35. The sale is expected to last 90 days with more than 2,000 products on sale.

Some of the items on sale:

Baby Toys 

Target also got in on the action. The retailer is offering a rare coupon on kids clothes and shoes.


Levi's is also offering a sale on its jeans.

Best Buy is also offering July sales.

Remember, these are online sales.

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