Amazon Prime Day promises huge savings - Cleveland 19 News Cleveland, OH

Amazon Prime Day promises huge savings

Online retailers join Christmas in July bandwagon (Source: AP) Online retailers join Christmas in July bandwagon (Source: AP)

Christmas may be the last thing on your mind in the summertime, but some online retailers are trying to cash in on your love for Black Friday sales by offering Christmas in July.

Amazon is trying to lure customers with the promise of a one-day sale, July 15, bigger than Black Friday. It's called Amazon Prime Day.

Amazon is the first major online merchant to use the same Christmas in July promotions that brick and motors stores have done before.

Experts say Amazon’s timing is good because the economy is recovering and we’re between holidays.

"I wouldn't be surprised to see other promotions from Best Buy, other merchants,” said R.J. Hottovoy, Morningstar retail analyst.

In fact, Walmart is already joining the trend, offering 2,000 deals exclusively online that coincidentally begin on Wednesday, like Amazon.

But unlike Amazon, Walmart officials say you don’t have to join a club. Amazon deals are only available with a Prime membership, offering free shipping but costing $99 a year.

"The idea of asking customers to pay extra in order to save money, that just doesn't add up to us," said Walmart spokesman Raul Jariwala.

However, Amazon is offering a 30-day free membership, so customers only have to order $35 worth of merchandise online, down from the previous requirement of $50.

CLICK HERE for a look at some of the online deals you'll find with Amazon, Walmart, and other retailers.

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