LeBron James, basketball star, international icon and one of the world's most popular sports figures, and his company, SpringHill Entertainment, are partnering with Warner Bros. Entertainment, the global entertainment leader, in an unprecedented agreement spanning all areas of content creation.
The deal will see James' creative footprint touch all areas of the Studio, with plans for projects in television, film and original digital content. The announcement was made today by Kevin Tsujihara, Chairman and CEO, Warner Bros. in collaboration with Maverick Carter and LeBron James, co-Founders, SpringHill Entertainment.
"LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment," said Tsujihara. "The combination of LeBron's global media presence and Warner Bros.' unmatched production and distribution expertise is a big win for fans everywhere. We're excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms."
"Connecting with my fans and telling meaningful stories have always been my passion. In everything I've done, from Nike commercials to Uninterrupted and Survivor's Remorse, it's always about connecting with people of all ages and providing unique content they can all enjoy," said LeBron James. "And I've always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can't wait to see what we come up with."