"With social now, obviously, blowing up and becoming a key part of the way people interact and experience sports, we wanted to break down the fourth wall between the team, the event and the fan, and to give them a voice in the process," explained Cavaliers Vice President of Digital, Mike Conley.
Fans are encouraged to stop at the "Social Zone," before they head to their seats. There, they'll find all the latest information on the channels where the digital team is publishing Cavs content. They'll also find information about special promotions and giveaways.
You'll see real-time fan reaction.
"What we found going real-time is the fan reaction immediately after a big dunk, or a big three-point shot, or a great defensive stance, really, I think, helps power the environment," added Conley.
Once you move inside the bowl, there are four new corner boards where you'll catch some of the social media action, too.
Don't forget to use #LetsGoCavs to start the season. You never know where you may show up. Conley has seen tweets go national when they're captured on the big screen during the game.
"It's taking the whole 15 seconds of fame to another level," said Conley.
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