Every year since 2000 Pantone has chosen one color as the color of this year. The company describes the color of the year as, "a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude."
This year the company that calls itself "the world-renowned authority on color and provider of color systems," bucked with tradition and chose two colors. Pantone has said that the decision to designate two colors was made to represent the gender blur we are experiencing.
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