CLEVELAND, OH (WOIO) - Horseshoe Casino Cleveland will close for 40 hours to transfer to Jack Cleveland Casino.
The casino will close at 11:59 p.m. Monday, May 9 and scheduled to reopen as Jack Cleveland Casino at 4 p.m. Wednesday, May 11.
The casino made the announcement of the rebranding in February 2016. Before that, the announcement came that Rock Gaming, which is chaired by Cavaliers owner, Dan Gilbert was taking over ownership of the casino and racino from Caesar's Entertainment Corp.
According to Darlene Monzo, JACK's chief marketing officer, JACK is an attitude and a way of thinking. "JACK is the voice of adventure," she said, "It is that rare friend who entices you to step outside of your comfort zone, forget your fears, have fun and live in the moment, for the moment."
The rebrand comes with a new loyalty program.
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