CLEVELAND, OH (WOIO) - Cleveland Cavaliers star LeBron James and Sprite launched a new marketing campaign Wednesday.
The longtime partners teamed up for the "Wanna Sprite" campaign. Take a look:
In 2014, Sprite 6 Mix by LeBron James led to a new look and new name in 2015, Sprite LeBron's Mix.
Sprite and LeBron's relationship has been going strong since 2003.
Download the Cleveland 19 News app.