CLEVELAND, Ohio -- Sherwin-Williams nerded out with its latest psychedelic ad for Emerald paint because swatches are so last year.
It makes the 30 second ad, labeled "Epiphany," is mesmerizing.
"We wanted to show people not just what paint could look like but what it could become," said David Sloan, who is an associate creative director for McKinney.
The entire ad was shot without computer-generated imagery.
"Everything that you see is true to life. It couldn't be any cooler," said Creative Director Eben Mears of Psyop, the production and direction company.