Starting next season the Cleveland Cavaliers will wear Goodyear's wing-foot logo on their jerseys.
The NBA champions and officials with the Goodyear Tire & Rubber Company made the announcement at a news conference Monday afternoon.
The two Ohio-based organizations say the agreement is a multiyear sponsorship, beginning in the 2017-18 season.
The agreement between Goodyear and the Cavs acknowledges and extends the home-state pride of the two organizations and their shared principles of drive, determination and a deep commitment to the community.
"This is a natural fit between two organizations rooted in Northeast Ohio whose strong brands have a global following," said Rich Kramer, chairman, CEO and president of Goodyear. "Goodyear has always been connected to the Cavs from our blimp coverage to the tremendous passion of our associates for the team, and we're excited to make this relationship even stronger."
"It was just meant to be that a global iconic brand like Goodyear is our neighbor headquartered in Akron, Ohio, and shares the same DNA of basketball, community purpose and drive for success as the Cavs," said Len Komoroski, CEO of the Cavaliers. "The treads and threads of this partnership are real, and we couldn't be more proud to wear the Goodyear Wingfoot and come together to champion Northeast Ohio."
"This partnership had to be something that our entire franchise, and specifically our team, believed in and can now be inspired by. Having the Wingfoot become part of the actual fabric of our identity does that," said David Griffin, Cavaliers general manager. "The connection represents something deeper than basketball and is forged on a common platform to operate physically and culturally at the highest level. We can't imagine a more appropriate partner than Goodyear, and the team will have a unique depth of pride wearing the Wingfoot on the court as we compete."
"Every Akron kid grew up seeing the Wingfoot in the sky on the blimp and feeling pride in our community," said Akron native, NBA All-Star and four-time MVP LeBron James. "There is something special for me personally about having that logo on the Cavs uniform. Goodyear is also very supportive of the LeBron James Family Foundation. I can't imagine a better situation with our new Cavs jersey than bringing together Nike and Goodyear, two companies that mean a lot to me and my family."
Nike will become the NBA's official uniform supplier beginning with the 2017-18 season.
The Cavs and Goodyear also announced Monday that the relationship will yield a very special community benefit to schools in Cleveland and Akron. The Cavaliers, in conjunction with Goodyear, are funding $1 million of support to STEM (Science, Technology, Engineering and Mathematics) programs in the Cleveland Metropolitan School District and Akron Public Schools.
Both organizations have a long and deep history of supporting community initiatives in Akron, Cleveland and across northeast Ohio. This funding will expand their reach even further.
The agreement will give Goodyear tremendous exposure because the Cavs are one of the league's most televised teams.