COLUMBUS, OH (WOIO) - Chipotl Mexican Grill announced it will test a new drive-thru window at an Ohio location and it appears it will be at a new store being built near Columbus.
The Columbus Dispatch reports the test location will be in Pickerington, which is about 20 miles southeast of the state's capital. During a planning and zoning commission hearing, the newspaper said Chipotle was planning on opening a second Tasty Made hamburger concept restaurant, but changed its mind to open another fast-casual burrito location.
The fast casual chain has been fighting a lot of bad press for the last several years after outbreaks of norovirus, E. Coli and salmonella have caused customers to become ill.
The drive-thru window is perhaps a way to gain back some customer loyalty.
Everyone will call it a drive-thru, but Chipotle is dubbing the feature a "vehicular pickup window." (We'll see if that catches on.)
Also, not in Ohio yet is queso, which the company added to its New York restaurants this month.
Chipotle also usually finds a clever way to have customers interact with its website to get a BOGO deal to bring them back into the burrito business after news is shared of another food borne illness outbreak.
Right now, customers can get a BOGO deal here after they've created a musical and visual experience with their order (while supplies last).