CLEVELAND, OH (WOIO) - The Cleveland Cavaliers will be 'Defending the Land' in a whole new coat of armor this season.
Goodyear and the Cavaliers announced a multi-year partnership in May for Goodyear's iconic Wingfoot logo to appear on the Cavs player jerseys beginning this October. In 2015, the NBA struck a multi-year agreement with Nike (that also starts in the upcoming season), making the sports apparel giant the official on-court apparel provider for the league.
To debut its new uniform system, Nike has introduced the Association edition and Icon edition, the first two of what will be four new core uniforms for each team in the league. The two remaining uniforms will be revealed in coming months.