(RNN) - September is here, and that means Starbucks is bringing back its pumpkin spice latte.
The international coffee seller started a livestream of a “pumpkin spice latte hatch” on its Facebook page at 11 a.m. ET on Friday, which has had more than 7 million views.
A pumpkin is sitting in a straw nest, and sometimes is wearing headphones or is “sleeping” with a teddy bear – and sometimes a ghost or kittens appear.
The internet and the millions of commenters seem to believe the scene is playing off the popularity of the April the Giraffe livestream watch.
Signs bearing the number “756” were frequent, prompting many commenters to try and decipher the number’s meaning.
If you flip the numbers upside down, the numbers represent PSL – the abbreviation for pumpkin spice latte.
Officially, the pumpkin spice latte is not available until Tuesday, Sept. 5, but some Starbucks locations are already selling the autumnal drink.
This isn't the first time that customers and employees have been confused over the drink's availability.
In 2016, some Starbucks locations started putting the drink on their menus Sept. 1, although they were not officially available until Sept. 6.
The pumpkin spice latte is big business for the coffee giant. Starbucks says 200,000,000 pumpkin spice lattes have been sold in its first 10 years of existence.
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