LeBron James, Nike open 'The 15' pop-up shop to launch newest shoe

LeBron James, Nike open 'The 15' pop-up shop to launch newest shoe

CLEVELAND, OH (WOIO) - LeBron James, in collaboration with Nike, opened a pop-up shop on Monday to promote his newest shoe, the LEBRON 15.

The shop is located on the corner of East 9th Street and Euclid Avenue in downtown Cleveland. The superstar himself showed up to the shoe launch.

During Monday's event, the Road Trippin podcast featuring Channing Frye, recently-traded Richard Jefferson, LeBron, and Kevin Love was streamed live from the pop-up shop.

According to Nike, the shoe features an advanced cushioning system and is designed to meet the demands of LeBron's athleticism and explosiveness.

LeBron said, "This is my favorite shoe to date."

The shoe's designer, Jason Petrie, said LeBron told him what he wanted with the 15:

"We have three adages: "Lock me down so I can fly," which came straight from LeBron; "Protect me from myself," which relates to how we build for season-long comfort; and "Make me light." We try to keep those rules steady and make sure that we address them in all of his products."

Monday's exclusive pop-up launch was the first chance for shoe collectors to get the LEBRON 15 shoes. His signature sneakers officially became available  on Tuesday for $185.

The pop-up shop will be open to the public until Sunday, Oct. 22.

The Cavaliers open the regular season in Cleveland against Kyrie Irving and the Boston Celtics on Tuesday night.

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