Black Friday 2017: BBB warns of holiday shopping scams - Cleveland 19 News Cleveland, OH

Black Friday 2017: BBB warns of holiday shopping scams

(Source: AP) (Source: AP)
CLEVELAND, OH (WOIO) -

We're just days away from the most popular shopping day of the year and stores have already begun luring you in with their Black Friday deals.

Black Friday 2016 was the first day to generate more than a billion dollars in online sales from mobile devices, according to Adobe.

In one single day, it set a record $3.05 billion in online sales. 

Smartphones accounted for 45% of page visits and 24% of sales. 

Brick-and-mortar stores were winners, too, as 99 million people shopped that day.

With so many people shopping, the Better Business Bureau is warning shoppers about potential scams. 

This holiday shopping season the BBB released recommendations you should follow to stay safe.

  1. Gift Receipts: Always ask for a gift receipt. This way the recipient can return or exchange a gift if it’s not just right.
  2. Warranty Information: Inquire about the store’s return policy before purchasing. Also, be sure to pass along any information about returns, exchanges, repairs, and warranties to the person who will use the item.
  3. Research: Read product reviews, check BBB.org for Business Profiles, look at the sales flyers and ads, compare prices, look for early promotions and “flash sales.” For tips on searching online, check out BBB Digital IQ.
  4. Mobile Security: With so many shoppers using their mobile devices to research and make purchases, it’s important to have a secure device. Be sure you're using the recently updated version of apps and operating system on the phone.   Also, actively manage your location services, Bluetooth, microphone, and camera – make sure apps use them appropriately.
  5. Public Wi-Fi: Public Wi-Fi is vulnerable to thieves and fraudsters looking to steal your info. When in stores or restaurants, avoid using banking or other apps that access sensitive personal information.
  6. Email Phishing: With all the promotional emails received during the holidays, scammers will be out in full force. It’s best not to click on links from senders you don’t recognize. You can also hover your mouse over links without clicking to see if the address is really taking you to where it says it is. Also, check the reply email address. The address should be in a company domain. Watch for look-alike domains.
  7. Interest-Based Advertising: As you browse the web or use your favorite store’s app, you might notice ads personalized to you, sometimes based on your previous web searches. This is called Interest-Based Advertising, which is often signaled by Ad Choices in the corners of ads. If you want to opt out of receiving this type of advertising, download the AppChoices app or visit youradchoices.com/.
  8. Back up Your Data: Have an online backup option in case your device is attacked by hackers. You do not want to lose all your family’s information and memories.
  9. Look Out for Scams: If you suspect a scam, check out BBB Scam Tips to learn more (bbb.org/scamtips) or report scams to BBB Scam Tracker (bbb.org/scamtracker).
  10. Charity Disclosure: Check out give.org to find BBB Accredited Charities that have fully disclosed information to BBB Wise Giving Alliance. Although participation is voluntary, you may want to be cautious of charities that don’t disclose requested information to BBB.
  11. What’s In a Name: Be on the lookout for name similarities. Dubious charities often pick a name that sounds like a more famous charity.  Before you give, be sure you have the exact name of the charity you want to support. Learn more about charitable giving at give.org.
  12. Give a Guide: Request a free Holiday issue of the BBB Wise Giving Guide to be sent to a friend or family member this giving season! The guide features evaluation results for thousands of charities. Simply email Guide@give.org with “Free Guide” in the subject line, and a name and address of where you’d like the guide to be sent.

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