From basketball to baseball, LeBron James and Sprite team up to - Cleveland 19 News Cleveland, OH

From basketball to baseball, LeBron James and Sprite team up to make a 'Big Taste'

(Source: AP IMAGES) (Source: AP IMAGES)
CLEVELAND, OH (WOIO) -

Sprite is building upon the excitement of LeBron James through a new campaign that features him as "Big Taste."

Big Taste is an ace pitcher who cuts through thirst in the ninth inning of with the help of his catcher, Ice-Ya, played by rising hip hop artist Kamaiyah.

The two become a powerhouse combination that strikes out Thirst, the player at bat, bringing fans to their feet.

Check out the new 60-second ad below.

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