Dodge facing backlash after using MLK speech in Super Bowl commercial

Dodge facing backlash after using MLK speech in Super Bowl commercial
(Source: Facebook)

CLEVELAND, OH (WOIO) - A Dodge Ram truck Super Bowl commercial is facing criticism because the ad used a speech by Dr. Martin Luther King, Jr.

The spot shows blue collar workers, football players, firefighters, rescues and glimpses of a tuck, before Dodge's slogan, "Built to Serve" appears on the screen.

Many on social media accused the automaker of exploiting Dr. King's message to sell trucks.

How do you feel? Take a look at the ad and tell us what you think.

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