CLEVELAND, OH (WOIO) - The makers of Labatt Blue beer are partnering with a local organization to promote sustainable and drinkable water from the Lake Erie watershed with a series of limited-edition beer cans.
Labatt USA and Lake Erie Waterkeeper have teamed up to create renderings of Edgewater Park, the Cuyahoga Valley National Park, Put-in-Bay, and Arch City, which will be featured on Labatt Blue and Labatt Blue Light cans.
"Not only is clean water required to make great beer, but it also means recreation on the water," said Labatt Family brand manager Lisa Texido. "By working to improve our water footprint, we're also able to impact our communities to help ensure everyone can swim, boat and enjoy our local waterways throughout the summer."
A $10,000 investment will be made by Labatt USA to support Lake Erie Waterkeeper's efforts to protect Lake Erie's waters.
"Increasing public awareness of water stewardship is crucial to preserving, protecting and improving our watersheds" said Sandy Bihn, executive director for Lake Erie Waterkeeper and Lake Erie Foundation. "Partnering with Labatt USA is a terrific opportunity to connect with more people throughout the state of Ohio and keep our waters fishable, swimmable and drinkable."
The "Loving Ohio" cans will be available in all locations that sell 24-packs of Labatt Blue and Labatt Blue Light.