Cleveland wants electronic ticketing - Cleveland 19 News Cleveland, OH

Cleveland wants electronic ticketing

AP AP

CLEVELAND (AP) - The Cleveland Cavaliers envision an arena full of cheering fans with no tickets in their pockets.

Ticket brokers say it can't be done. But the team believes electronic ticketing will sweep the sports and entertainment industries, much like it did the airline industry.

Some Major League Baseball teams have introduced electronic ticketing. But the Cavaliers have taken it a step further, providing a completely paperless transaction.

Nearly a third of their season-ticket holders use Flash Seats, owner Dan Gilbert's online ticketing company.

The firm is looking to sell other professional teams on the concept. Teams have long been frustrated by the fact that they sell seats for the price listed on the ticket only to see scalpers outside the stadium get double and triple that figure.

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