Case Western Reserve Changes Name - Again

CLEVELAND (AP) - Case Western Reserve University said Monday that it will use its full name in official announcements instead of the Case shorthand that angered some alumni.

Trustees decided that the institution would identify itself officially as Case Western Reserve University instead of Case or the CWRU acronym considered confusing by some.

Four years ago, under new president Edward Hundert, the university began a campaign to raise its profile by referring itself just as Case. Hundert quit last year over budget problems and after a no-confidence vote by some faculty members.

The Case name bothered some graduates of Western Reserve University, which merged in 1967 with Case Institute of Technology.

"Here at Case Western Reserve University there's a lot of emotion attached with this, and not just emotion," interim president Gregory L. Eastwood said. "It's heritage, it's legacy."

Alumni irritation was heightened when the university adopted an updated logo that some said looked like a fat man with a surfboard.