Cavs tip off 2007 NBA playoffs with lunch time event at Tower City Center



at the Grand Staircase

TODAY - NOON to 1:00 p.m.

Fans Can Sign 15' x 10' Giant Cavs Jersey

The Cavaliers Entertainment Troupe- the Cavalier Girls, Moondog, the Scream Team, and in-arena host Ahmaad Crump will host a lunch time event at Tower City Center at the grand staircase on Friday, April 20th  from noon to 1:00 p.m.  The special  event will officially tip off the beginning of the 2007 NBA Playoffs, which begin this weekend at The Q, and introduce the team's playoff call to action: RISE UP!

The theme is intended to serve as a true call to action for fans, players and the entire community to come together and RISE UP! in support of the Cavaliers as they move onward and upward through the 2007 NBA Playoffs.  RISE UP! is also a challenge to Cavs fans everywhere to take their encouragement and enthusiasm to new heights and play an active role in supporting the Cavaliers as the team itself, attempts to reach that same higher level.

Fans are invited to the festivities and will also have the chance to sign the 15'x 10' giant Cavaliers jersey, courtesy of Adidas, that will be displayed at Tower City Center throughout the weekend.  The Cavalier Girls and the Scream Team will perform, while Moondog and Ahmaad mix and mingle with the crowd to get their Cavs Fever temperture rising!

WHAT:           Cleveland Cavaliers RISE UP Tip Off to 2007 NBA Playoffs

WHEN:           TODAY from Noon to 1:00 p.m.

WHERE:         Tower City Center at the Grand Staircase

WHY:              To raise the temperture on CAVS FEVER!