Ohio-Based Company's Thongs For Pre-Teens Coming Under Attack
May 22, 2002 at 5:09 PM EST - Updated June 29 at 9:11 PM
NEW YORK (AP) - Abercrombie and Fitch Inc. is now the target of several consumer advocacy groups for its latest merchandising strategy -- selling thong underwear with sexually charged phrases for children.
The New Albany, Ohio-based company has been criticized for its provocative ads and catalog for teens.
Groups known as OneMillionMoms.com and OneMillionDads.com say that they have sent e-mails to the company to protest against the chain's offering of thong underwear in children's sizes with the words "eye candy" and "wink wink" printed on the front.
The groups are a project of the Tupelo, Mississippi-based American Family Association.
Abercrombie and Fitch officials could not be reached for comment.
(Copyright 2002 by The Associated Press. All Rights Reserved.)