For many colleges, the last 15 years have been a golden age. Philanthropy and Americans' grudging tolerance for high tuition fueled an unprecedented boom - investments in everything from gyms, dorms and labs to faculty and expanded financial aid.
Now, suddenly and like the rest of us, many colleges are faced with toning down their ambitions, at least in the short term.
The financial meltdown is forcing institutions to tear up budget plans and prepare for a simultaneous hit to their three major revenue sources - government funding, donations and tuition. At the same time, they're having to find more money for one of their major budget items - financial aid - or risk seeing students drop out.
"They're coming in and saying, 'I need a little more help,"' said Jerry Cebrzynski, financial aid director at Lake Forest College outside Chicago, which cut several class offerings and froze last year's operating budget in part to make more aid available. "I think we're seeing just the tip of iceberg."
Cebrzynski recently managed to find another $5,000 for one family where the father lost his job and the mother has cancer.
"We'll do what we can with this year's budget and honestly operate with a deficit, a larger deficit than we thought," he said.
In many ways, colleges have an enviable position. They can afford to invest for the very long term. Many have endowments to cushion the blow of downturns, and demand for higher education holds up or even grows when the economy goes south. That's why you hardly ever hear of an accredited college going under.
But the financial events of recent weeks have been momentous enough to shake even sturdy ivory towers. Giant Boston University and tiny (but wealthy) Grinnell College in Iowa are among those delaying big projects, while numerous schools will postpone fundraising campaigns.
"I'm not going to press people now for a lot of funding. The time just wouldn't be right," said John Fry, president of Franklin & Marshall College in Pennsylvania, who moved about $1 million from other programs to bolster aid this year. Fry says a fundraising campaign will likely be delayed and scaled back, and it will likely focus more on financial aid.
Generally, Fry says F&M is in good shape, but he's glad it recently finished several big projects. Now isn't the time to start one. And asking parents to pay substantially more next year would be "unseemly," he said, echoing the thoughts of several presidents interviewed this week.
The worries for private colleges include falling endowments and cost-conscious students passing them over for cheaper alternatives. For public universities, state funding is almost always cut in a recession.
But for colleges, this isn't just a predictable replaying of past downturns. In the mild 2001 recession, for instance, colleges weren't badly hurt because home values held up, notes John Nelson, who follows higher education finances for Moody's Investors Service. But with home prices plunging, home equity may no longer be a reliable last resort for parents to tap for tuition bills.
A totally unexpected problem this time: interest rates in the variable rate bond market, where colleges borrowed cheaply for years, have jumped from 1 or 2 percent to as high as 10 percent. If credit markets don't thaw, some colleges could spend millions more than they planned simply servicing their own debt.
Most terrifyingly, earlier this month, about 200 colleges were shocked to find that a liquidity crunch prevented them from retrieving more than 10 percent of the $1 billion they held in a supposedly safe short-term fund offered by investment adviser Commonfund. Now up to 40 percent can't be retrieved.
In tough times, the colleges with the largest endowments - there were 76 with at least $1 billion last year - tend to fare the best. They can spend money to scoop up talented students and faculty while everyone else buckles down.
And at a time when major gift announcements have virtually halted, it was just another day at the office for Harvard, which this week announced its largest individual gift ever - $125 million.
But other institutions will have to find their own balance between their long-term missions and short-term reality.
"We don't want to forget our aspirations," said Thomas Ross, president of Davidson College in North Carolina, a relatively well-off liberal arts school. "The minute you stop planning for the future and thinking big and having aspirations, that's the time when you suffer the most.
"Are we going to have to delay some things? Maybe so," he said. "I don't know I would call it retrenchment so much as a different pacing of activity."
Still, one of the strengths of American higher education is its variety, and one of the most exciting developments of the last 15 years was the sheer number of the schools of all shapes and sizes that, like Franklin & Marshall, have expanded their ambitions.