WASHINGTON (AP) - Barack Obama is trying to reach voters in Ohio who are too busy playing video games to see presidential ads on TV.
The Democrat has become the first presidential candidate to buy ad space inside a game.
Eighteen video games, including the extremely popular "Guitar Hero" and "Madden 09," will feature ads from the Obama campaign in the final weeks before the election. The ads appear on billboards and other signs within the game.
Obama campaign officials say the video game ads target 10 states that allow early voting, including Ohio.
The idea of embedding advertising temporarily inside a video game is relatively new, having begun only about 18 months ago.