Salvation Army in dire need of $340K; people carrying less cash translating to fewer donations

There are plenty of ways to give, including through your smart phone

Salvation Army in dire need of $340K; people carrying less cash translating to fewer donations

CLEVELAND, OH (WOIO) - With just a few days before Christmas, Salvation Army leaders in Cleveland are concerned about being able to meet a growing community need.

Salvation Army in dire need of $340K; people carrying less cash translating to fewer donations

The Salvation Army’s Annual Kettle Campaign is faced with new challenges this year, among them, fewer people carrying cash, according to a press release from the national charity.

“For 127 years, the kettles have been a wonderful way to interact with the community and raise funds. However, with fewer people carrying cash, the closing of a few store locations, and an increase in on-line shopping, we are asking folks to consider making an electronic gift,” said Major Thomas Applin, Divisional Secretary for Greater Cleveland Area Services.

According to Applin, “This year’s kettle goal is $743,000 and the community has been incredibly generous, but we still need a big push in these final days.”

Each year, the kettle campaign helps support emergency services like rent and utility assistance, basic needs like food insecurity, as well as programs that teach life skills, designed to help break the cycle of poverty and addiction.

The Salvation Army is encouraging community members to rally around their neighbors in need by donating electronically and taking deliberate steps to make a donation. Residents can now text donations using their smart phones, donate online, call or mail in donations, and even set up their own virtual kettle by starting a peer-to-peer fundraiser.

For those looking to support The Salvation Army, there are a number of options available:

• Text: ClevelandOH to 41444 to make a donation using a smart phone

• Go Online: SalvationArmyOhio.org for online donations

• Call: 1-800-Sal-Army

• Mail: Donate directly to The Salvation Army at 2507 E. 22nd Street, Cleveland OH 44115

• Become a virtual fundraiser: Set up a fundraising campaign at www.fundraiseforgood.org

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