Tornado coverage will always be more important than regular programming (editorial)

If the next tornado warning is in your neck of the woods, just know we’ll be with you.
Published: Mar. 15, 2019 at 6:24 PM EDT
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CLEVELAND, OH (WOIO) - Thursday night’s severe weather roared through Northeast Ohio, leaving damage and power outages in its wake.

It also meant our coverage of the storms interrupted some fan favorites – Big Bang Theory on WOIO and Supernatural on WUAB. That led to a lot of calls, and a lot of emails…

“I bet…that Big Bang Theory gets more ratings than your news/weather team.”

“Quit ruining my TV shows.”

“Akron and Canton are certainly capable of reporting on severe weather.”

Well, just to be clear: there are 19 counties that rely on the Cleveland-based stations as their television stations, including Akron and Canton.

I get it. It stinks when we have to interrupt programming. People miss their shows, and hey, commercials don’t run.

But none of that matters more than human lives.

If there is a tornado warning in any of the counties that rely on channels 19 & 43, we’ll be on until the warning and the threat are over.

Tornadoes are unpredictable. They change directions in seconds. There isn’t time to read something at the bottom of the screen.

People need to be informed instantly, and they need an expert meteorologist who can tell them what’s going on in real-time.

It’s a big area we’re covering, and sometimes the threat will be many miles away…but there’s no difference in the value of a Cleveland life, or an Akron life, or a Mentor life, or an Avon life.

We need to, we want to, and we should protect everybody.

To the people who didn’t have to take cover, don’t have to call their insurance company and didn’t lose power, I’m glad the only thing you lost was a few minutes of entertainment.

But if the next tornado warning is in your neck of the woods, just know we’ll be with you.

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