GM Has a Permanent CEO: Ed Whitacre

NEW YORK ( -- General Motors' chairman and acting CEO Ed Whitacre will become permanent CEO, the automaker said in a press conference Monday. Whitacre also announced that GM would pay back all of its government loans, in full, by June.

GM's board of director asked Whitacre last week if he would stay on as permanent CEO, Whitacre told reporters.

"I was both honored pleased to accept this role," he said, "so I'm going to do it for a while."

Whitacre also promised that GM will repay all its government loans from both the United States and Canada by June.

GM owes the U.S. treasury a total of $6.7 billion.

He would not say when the automaker will have an initial public offering, which would allow the government to begin selling off it's majority stake in the automaker.

The timing of an IPO would depend on conditions within GM as well as in the market in general, he said.

Whitacre assumed the role of acting CEO in on Dec. 1, after accepting the resignation of then-CEO Fritz Henderson.

Henderson had only been CEO a few months after taking over from Rick Wagoner, a long-time GM employee, who was ousted as part of a massive government-supervised restructuring.

As he stepped into the acting CEO role, Whitacre had said that he was beginning an immediate search for a new CEO. GM did hire an outside search firm, Whitacre said, but ultimately decided to stay with Whitacre.

"The board looked at the potential candidates and decided this place needs some stability," he said.

Whitacre, who was once the CEO of telephone giant AT&T, was named chairman of GM's board in June 2009, when the automaker emerged from bankruptcy. The newly formed company took on only the most valuable assets of the former General Motors.

This decision does, at the very least, provide some certainty for GM's executive team, said Stephanie Brinley, an analyst with AutoPacific.

"They can get the management structure settled," she said, "and not have as much turmoil at the top."

Whitacre said he is not planning any more major changes in the company's top management. In late December, GM named Chris Liddell, then Chief Financial Officer of the software giant Microsoft, as CFO.

Shortly after taking over as CEO, Whitacre named Mark Reuss, then head of GM's Australian Holden brand, as president of GM's North American operations.

There had been concerns about having an industry outsider run a huge automaker like GM. Running a car company is nothing at all like running a telephone company, Brinley pointed out. GM has "completely different product lifecycles, completely different regulations and completely different relationships with consumers," Brinley said.

Whitacre has been careful to rely a lot on older hands in the auto industry such as vice chairman Bob Lutz, a 77-year-old industry veteran who has worked, at one time or another, for all the major U.S. automakers.

"He definitely seems to understand that there's stuff he doesn't know and he's ready to learn," she said of Whitacre.

It's clear that Whitacre has been firmly in control at the automaker, Merkle said. Bankruptcy made it possible to quickly reshape the company in a way that has been difficult in the past and Whitacre is taking advantage of that.

As CEO, and with the help of a massive government-backed restructuring, Whitacre could ultimately take credit for turning around an iconic American company.


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