Horseshoe Casino gets a new name

Horseshoe Casino gets a new name

CLEVELAND, OH (WOIO) - The Horseshoe Casino will be known under a new name.

Rock Gaming is now JACK Entertainment.

The rebranding transition is underway and will be completed by the end of 2016. JACK ThistleDown Racino will debut on March 9, followed by JACK Cleveland Casino in early May, JACK Cincinnati Casino in early June and JACK Detroit Casino-Hotel Greektown later this year.

According to Darlene Monzo, JACK's chief marketing officer, JACK is an attitude and a way of thinking. "JACK is the voice of adventure," she said, "It is that rare friend who entices you to step outside of your comfort zone, forget your fears, have fun and live in the moment, for the moment."

Rock Gaming opened Ohio's first casino, Horseshoe Cleveland, in May 2012.

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