H&M apologizes for 'coolest monkey' clothing ad featuring black child

Updated: Jan. 8, 2018 at 9:57 AM EST
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CLEVELAND, OH (WOIO) - The clothing retailer H&M has removed a controversial ad featuring a black child wearing a hooded-sweatshirt with a "coolest monkey in the jungle" slogan.

The ad was pulled after backlash on social media from users calling the ad racist and insensitive, according to CNN.

H&M spokeswoman Anna Eriksson told CNN, "This image has now been removed from all H&M channels and we apologize to anyone this may have offended."

According to CNN, the product is still available for purchase on the British version of the online store.

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