Bud Light serving free beers to fans after 1st Cleveland Browns win. Good idea, bad idea?
CLEVELAND, OH (WOIO) - For the first time ever, Bud Light is placing close to 100 "Victory Fridges," throughout the city of Cleveland, and once the Browns win their first game, they say, Cleveland will win because everyone will get a beer.
"The way this works is this fridge will remain locked until the clock runs down to the first win of the regular season, and when that happens, the chains will all unlock simultaneously throughout the city, and the fridges will open up for celebratory beers," says Ben Martinez, director of sports marketing for Bud Light.
According to Bud Light reps, each fridge is a smart-technology refrigerator that has a lock that will be controlled from an undisclosed location in Cleveland.
Chris Loftus is one of the bartenders that may have to manage that celebratory beer distribution at the Barley House.
We asked if he was a little worried about the fridge not automatically unlocking after that first win.
"Well, when they told us that they were getting this, being O and 16 last year I was kind of nervous. What if we don't win again? Then the beer is just going to go (without being consumed). But, I am pretty confident we are going so win some games this year," said Loftus.
Laws regarding the sale of alcoholic beverages will limit the number of "free" beers each patron at a bar can receive.
Each person can legally receive two 12-ounce cans Bud Light legally.
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