CLEVELAND, OH (WOIO) - Nike tapped former NFL quarterback Colin Kaepernick as one of the faces for the new "Just Do It" campaign.
Kaepernick shared the Nike ad featuring his face and the text "Believe in something, even if it means sacrificing everything #JustDoIt." His Facebook post now has more than 94,900 reactions.
Nike, who provides all NFL teams with game-day uniforms and apparel, will reportedly feature Kaepernick on billboards and ads, and will also help with a clothing line for Kaepernick.
The former play caller for the San Francisco 49ers was on the forefront of protests by NFL players who began kneeling during the national anthem two seasons ago as a form of expression against police brutality and social inequality.
Many applauded the new Nike ads on social media.
Not everybody was pleased with Nike's selection. Some destroyed their Nike products and said they would never support the athletic clothing company again.
President Trump, who is one of the most outspoken critics against the NFL protests, has not commented on Nike's campaign.
The Nike ad campaign will also featre LeBron James and Odell Beckham Jr.