#WHOISJENY billboard in Cleveland isn’t about a person, but a generation
Published: Jan. 3, 2020 at 11:07 AM EST
CLEVELAND, Ohio (WOIO) - #WHOISJENY billboards, flyers and signs were spotted all across Northeast Ohio without any explanation.
The meaning behind the hashtag #WHOISJENY was finally revealed.
It’s all apart of Rubber City Radio Group’s new promotion, JenY 107.3 will switch its programming from smooth jazz to music targeting millennials.
“Were very excited to bring Northeast Ohio the first radio station for generation Y."
According to Rubber City Radio, the station’s target demographic will be millennial women, ages 25-49.
It will play songs from artists such as Ed Sheeran, Imagine Dragons, Twenty One Pilots and Coldplay.
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