Amazon’s first ever toy catalog uses tech to make shopping even easier

Toys 'R' Us loss, is retail giant’s gain
For the first time Amazon has put out a toy catalog for the shopping season, looking to...
For the first time Amazon has put out a toy catalog for the shopping season, looking to capitalize on the absence of Toys "R" Us.(Source: WOIO)
Updated: Nov. 21, 2018 at 2:05 PM EST

CLEVELAND, OH (WOIO) -This holiday shopping season anyone looking for toys is having to find something other than the one time staple, Toys "R" Us.

So it’s not surprising to see retailers like Walmart and Amazon up their games when it comes to toys.

For the first time ever, Amazon is sending millions of its toy catalogs to users, and as you would expect there’s a high tech component.

Many of the 60 plus pages have a QR code that when scanned through the Amazon app will take the user straight to categories or brands like L.O.L. Surprise or Nerf.

Amazon shoppers can use the camera mode on the app to scan the black and white QR code and it...
Amazon shoppers can use the camera mode on the app to scan the black and white QR code and it will instantly take them to a page of related toys.(Source: WOIO)

The catalog also has an entire page of stickers that kids can use to mark which toys they’re hoping to see under the tree.

Kids no longer have to circle what they are wishing for, Amazon has included a page of...
Kids no longer have to circle what they are wishing for, Amazon has included a page of stickers that say things like "PLZ" and "NICE."(Source: WOIO)

One point of note, there are no prices listed in the catalog meaning as prices change throughout the shopping season for popular toys, Amazon is free to change what its charging as well.

Noticeably absent from the catalog are prices. Meaning Amazon has the ability to change prices...
Noticeably absent from the catalog are prices. Meaning Amazon has the ability to change prices through out the season.

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